Description: A hose nozzle
Main Pitch: "Produce up to 50% more power than traditional hoses"
Main Offer: $10 for one
Bonus: 2nd one (just pay a separate fee)
Prediction: On the fence
The "fireman's nozzle" has been a successful pitch-market item for some time. Credit Telebrands for finally giving it a try, and doing it with a twist to make it look different from all the nozzles currently selling in catalogs, online, etc.
The DRTV history here is also positive. National Express had a hit with Water Jet in 2009 and 2010 (more on this later). And, of course, Telebrands had the original hit in this category with Water Sweep back in 1998 (No. 12 on the JW Annual that year).
As for this product and commercial, I see a lot to like. This is a bit of a 'Swiss Army' product and pitch, but the main focus is on pressure and that's compelling. I also like the comfort grip. As for the commercial, it covers all the bases. I would have put the magic demos (second story, top of tree) much earlier in the spot, but that's a minor criticism.
On a related note: Telebrands won't be alone in its attempt to have a new hit in this category. As is typical these days, and as I just noted, Ontel has launched Turbo Jet -- a direct attempt to bring back Water Jet.