Weekly Round-Up

1. Blah Blah Bracelets. Pitch: "The customizable bracelet that lets you express yourself and do it with style." Marketer: IdeaVillage. Producer: Hutton-Miller. Comments: From everything I know about marketing to minors (which admittedly isn't much), tweens are the hardest to reach using DRTV. [a]
    
2. Comfy Mat. Pitch: "The miracle memory foam mat that cushions and supports you on any surface." Producer: Concepts TV. Comments: The site is already down for this one. [a]
    
3. Cool Steam. Pitch: "Remove the toughest wrinkles from your clothes in seconds." Marketer: IdeaVillage. Comments: This seems like an odd product to try when $15 steam solutions such as Steam Buddy are already on the market. [a]
    
4. Eva-Dry. Pitch: "Attracts moisture molecules without the use of electricity or chemicals." Starring: Brian Fasulo. Comments: This product has potential, but it is pitched in the most confusing way possible. It's very hard to figure out what the product does or how it works. [a]
    
5. ID Blocker. Pitch: "Self-inking stamp that blocks out your personal information so that no one else can see it." Marketer: Telebrands. Comments: A lesser version of SAS Group's Black Out. The pitchman's accent is very odd. When he says the name of the product, it sounds like the audio is going in reverse! [a]
    
6. Instabol. Pitch: "Instantly turns any disposable zip storage bag into a serving bowl." Marketer: Lenfest. Producer: Opfer Communications. Comments: A terrible idea for a product. The creative team made the best of a bad situation. [a]
    
7. Landi Nails. Pitch: "Chip-resistant protection that lasts and lasts." Comments: I like this one, but if Nails AR New (see No. 4) didn't work ... This also has a bit of the "kitchen sink" problem. More to the point, the UV Lamp is a cool bonus, but it puts the price $10 above impulse. [a]
    
8. Oral Armor. Pitch: "Oral spray that kills the common harmful germs found in your mouth before they cause infections that may make you sick." Comments: Another ill-fated attempt to market to germaphobes using DRTV. [a]
    
9. Purse-It. Pitch: "The fun, new way to have a brand-new purse every day." Comments: This one strikes me as too young and too "crafty" for short-form DRTV. [a]
    
10. Store-Away Ottoman. Pitch: "The ingenious ottoman that folds up and stores right under your couch or chair." Marketer: Allstar. Producer: Blue Moon. Comments: Neat concept, but the site is already down.[a]