Description: A lighted magnifier for mirrors
Main Pitch: "Illuminate and magnify your mirror up to 20x"
Main Offer: $10 for one with carrying case
Bonus: 2nd one with case, micro-trimmer (just pay processing)
Marketer: Telebrands
Website: www.BeautyViewMirror.com
Prediction: Likely to succeed
My impression is that women are always struggling to get enough light, and a good enough view of themselves, to perfect their look. Granted, that perception is likely skewed by the few women I know well enough to be aware of their bathroom habits. If the women I know are typical, this is a great problem solver that could find a market.
My only cause for doubt is that there are many solutions to this problem already on the market. None work with an existing mirror or cost this little, but if women already have a favorite vanity they are unlikely to buy this.
So there's the case for and against. Taking a guess, I came down on the "for" side. We'll see.
