February 04, 2019

New & True: TacAmplifier

Description: A sound amplifier
Pitch: "Enhanced hearing like you've never experienced before"
Offer: $19.99 for one with free shipping
Bonus: 2nd one (just pay a separate fee)
Brand: Bell+Howell
Starring: Nick Bolton
Marketer: Emson/Paragon
Producer: Paddock
DRMetrix Rank: No. 33*
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Written by yours truly. This is the 10th "TAC" product we have rolled out. Also on the DRMetrix Top 40 this week: TacVisor (#8), TacGlasses (#24) and TacLight Pro (#28).


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* Based on weekly monitoring by AdSphere.™ To learn more or to try it for free, click here.

New & True: Legacy Leg Pillow

Description: A knee pillow
Pitch: "Instantly align your spine and help alleviate pain"
Offer: $19.99 for one
Bonus: Head pillow (just pay P&H)
Brand: Contour
Marketer: Contour Products
DRMetrix Rank: No. 14*
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This is Old Gold. The original hit was the Contour Leg Pillow, which was on the JW Annual from 1999 to 2002, peaking at No. 1 in 2000.


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* Based on weekly monitoring by AdSphere.™ To learn more or to try it for free, click here.

New & True: Copper Fit Compression Gloves

Description: Copper-infused compression gloves
Pitch: "Support muscles and joints in your wrist, palm and fingers"
Offer: $19.99 with free shipping
Bonus: None
Brand: Copper Fit
Marketer: IdeaVillage
Producer: Blue Reef
DRMetrix Rank: No. 5*
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This is a relaunch of this campaign. The original campaign, which rolled out in the summer of last year, featured Jerry Rice.

Telebrands tried a non-sports version of this particular product in March 2014 under the name Copper Hands.


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* Based on weekly monitoring by AdSphere.™ To learn more or to try it for free, click here.

January 16, 2019

Lester Wunderman, RIP

Ad Age reports that the "father of direct marketing," Lester Wunderman, died last Wednesday at the ripe old age of 98. He is in the DMA Hall of Fame and the Advertising Hall of Fame.

"Wunderman, who was chairman emeritus and founder of his namesake agency, is credited with innovations like the 1-800 toll-free number and the magazine-subscription card," writes Megan Graham. "[He] was so widely admired and beloved in the direct marketing world that Howard Draft, a famed name in the discipline, says Wunderman was 'the only guy I'd go to work for. One of the great teachers of all time. There was nobody better.'"

Graham's full article features other interesting information and amusing anecdotes about Wunderman. He also wrote a book, updated in 2010, called Being Direct: Making Advertising Pay.