February 03, 2020

New & True: 2020 Battle for the White House

Description: A chess set
Pitch: "Memorialize this historic election"
Offer: $39.99 for the set
Bonus: 2nd set (just pay a separate fee)
Marketer: Telebrands
Rank: No. 22*
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DRTV companies have a long history of cashing in on election fever. See, for example, my special report from 2008, Telebrands' Trump Thumb Flag from 2016 or Trumpy Bear, which is topping the charts again this week.

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* DRMetrix Weekly Top 40, Short Form Week 5 (Source: AdSphere)

New & True: No Stitch

Description: An adhesive powder
Pitch: "The easiest way to hem, mend and fix your clothes ever"
Offer: $19.99 for the heat wand & bottle of powder
Bonus: Double the powder (free), free shipping
Marketer: Emson
Rank: No. 20*
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Telebrands originally tested this project in January of 2019. A year later, it has switched marketers and is now in rollout.

The project is reminiscent of the Old Gold item Mighty Mendit (from Media Enterprises, now Top Dog), which starred the late, great Billy Mays and peaked at No. 37 on the 2010 JW Annual.

Since then, several attempts to bring it back have failed. They include: Tristar's attempt with the original product, Liqui Sew (2014), Emson/Paragon's tactical version, TacMender (July 2018), and Allstar's Secure Stitch (November 2018).

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* DRMetrix Weekly Top 40, Short Form Week 5 (Source: AdSphere)