February 03, 2020

New & True: 2020 Battle for the White House

Description: A chess set
Pitch: "Memorialize this historic election"
Offer: $39.99 for the set
Bonus: 2nd set (just pay a separate fee)
Marketer: Telebrands
Rank: No. 22*
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DRTV companies have a long history of cashing in on election fever. See, for example, my special report from 2008, Telebrands' Trump Thumb Flag from 2016 or Trumpy Bear, which is topping the charts again this week.

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* DRMetrix Weekly Top 40, Short Form Week 5 (Source: AdSphere)

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