May 04, 2020

New & True: Copper Fit Ice Knee

Description: A knee sleeve
Pitch: "The healing sensation of menthol and the energizing properties of CoQ10"
Offer: $19.99 for one
Bonus: Free shipping
Brand: Copper Fit
Marketer: IdeaVillage
Producer: Blue Reef
Rank: No. 7*
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This is the first Copper Fit-branded product I have logged this year and the 25th since the original Copper Fit first hit the charts in 2014.

IdeaVillage launched two Copper Fit campaigns last year: a third version of Copper Fit Energy Socks (Easy On-Easy Off), which is currently No. 6 on the DRMetrix Top 40 chart, and a Copper Fit pillow called Angel Sleeper, which is currently No. 23.

Also on the Top 40 chart this week: Copper Fit Advanced Back Pro at No. 32 and Copper Fit Compression Gloves at No. 5. IdeaVillage is clearly on a roll again and looking to build yet another formidable brand.

On a related note: If you count the Flawless line, now with Church & Dwight, IdeaVillage has the top seven hits this week and eight of the top 10.

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* DRMetrix Weekly Top 40, Short Form Week 18 (Source: AdSphere)

New & True: Shine Armor

Description: A car wax alternative
Pitch: "Shines, seals & protects your car's paint in just one easy step"
Offer: $19.99 for the bottle & 2 microfiber towels with free shipping
Bonus: Double the offer (just pay a separate fee)
Marketer: Ontel
Rank: No. 8*
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This product was originally tested under the name Armor Tech (or Auto Armor) about this time last year.

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* DRMetrix Weekly Top 40, Short Form Week 18 (Source: AdSphere)

New & True: Turbo Pump

Description: A battery-powered pump
Pitch: "Transfer gas, water and more without the mess"
Offer: $19.99 for one with free shipping
Bonus: 2nd one (just pay a separate fee)
Marketer: Ontel
Rank: No. 19*
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This project was originally tested in September of 2017 under the name "Pump Perfect." It was tested again (under this name) in March of 2018 for $39.99.

It seems the project has finally found its success formula.

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* DRMetrix Weekly Top 40, Short Form Week 18 (Source: AdSphere)

New & True: Egg Pod

Description: A egg cooker & desheller
Pitch: "Perfectly cooked eggs come out – already deshelled and ready to enjoy"
Offer: $19.99 for one with free shipping
Bonus: None
Marketer: Emson/Paragon
Producer: Paddock
Rank: No. 28*
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* DRMetrix Weekly Top 40, Short Form Week 18 (Source: AdSphere)