September 30, 2019

New & True: Pop N Play

Description: An interactive cat toy
Pitch: "Just like the carnival game the random, unpredictable movements entice kitty"
Offer: $19.99 for one with mouse and feather toy
Bonus: 2nd one (just pay a separate fee), free shipping
Marketer: Allstar
Rank: No. 28*
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* DRMetrix Weekly Top 40, Short Form Week 39 (Source: AdSphere)

New & True: NutriChopper

Description: A slicer/dicer
Pitch: "Cuts up to 10 times quicker than a knife"
Offer: $19.95 for one with free shipping
Bonus: 2nd one (just pay a separate fee)
Brand: Nutri
Marketer: Emson
Producer: Opfer
Rank: No. 10*
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This is a brand extension of NutriSlicer, which was No. 21 on the 2018 True Top 50. It was originally tested under the name "Nicer Dicer Quick" by Genius in August of last year.

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* DRMetrix Weekly Top 40, Short Form Week 39 (Source: AdSphere)

New & True: Flawless DermaPlane Glo

Description: A dermaplaning device
Pitch: "Instantly transform your complexion ... to the radiant skin you've always wanted"
Offer: $19.99 for one with free shipping
Bonus: 6-pack of replacement heads (free)
Brand: Finishing Touch Flawless
Marketer: IdeaVillage (2019 True Top Marketer)
Producer: Blue Reef
Rank: No. 2*
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This is the fifth rollout in this billion-dollar line.

The other products in the line are: Finishing Touch Flawless, Flawless Brows, Flawless Legs and Flawless Body (No. 37).

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* DRMetrix Weekly Top 40, Short Form Week 39 (Source: AdSphere)

New & True: Flawless Contour

Description: A vibrating facial massager
Pitch: "Rejuvenate, tone and de-puff tired-looking skin"
Offer: $19.99 for one with rose-quartz roller & eye press
Bonus: Free shipping
Brand: Finishing Touch Flawless
Marketer: IdeaVillage (2019 True Top Marketer)
Producer: Blue Reef
DRMetrix Rank: No. 7*
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This is the sixth rollout in this billion-dollar line.

The other products in the line are: Finishing Touch Flawless, Flawless Brows, Flawless Legs, Flawless Body (No. 37) and Flawless Dermaplane Glo (No. 2).

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* DRMetrix Weekly Top 40, Short Form Week 39 (Source: AdSphere)

September 02, 2019

New & True: Perfect Cushion

Description: An orthopedic cushion
Pitch: "Helps relieve the stress and pressure from prolonged sitting"
Offer: $19.99 for one
Bonus: 2nd one (just pay P&H)
Marketer: Allstar
Producer: DEG
Rank: No. 17*
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This is Old Gold with a twist from another Old Gold item.

The hit it most closely resembles is Allstar's Forever Comfy, a 2012 True Top Spender and 2013 True Top Spender.

The cutaway section near the base of the spine goes back to an even older hit, Ontel's Seat Solution.

As for the creative, it borrows from Infomercials Inc.'s Miracle Bamboo Cushion, an Ontel product with a similar design.

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* DRMetrix Weekly Top 40, Short Form Week 35 (Source: AdSphere)

New & True: Mighty Sight

Description: LED magnifying glasses
Pitch: "Makes detailed tasks easy to see, ultra bright and hands free"
Offer: $19.99 for a pair with charging cable and hard storage case
Bonus: 2nd pair (just pay a separate fee)
Marketer: Ontel
Producer: Schwartz
Rank: No. 25*
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This is a sequel to Ontel's Big Vision, a 2015 True Top Spender.

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* DRMetrix Weekly Top 40, Short Form Week 35 (Source: AdSphere)