Church & Dwight announced today that it will buy IdeaVillage's Finishing Touch and Flawless lines of hair-removal products for nearly $1 billion. (That is not a typo.)
According to MarketWatch:
Under terms of the deal, Church & Dwight will pay $475 million in cash, and an additional 'earn-out' payment of up to $425 million based on 12-month net sales targets. The deal is expected to close in the second quarter of 2019.
You can read the complete press release here.
Forget the rankings, I'm announcing it now: IdeaVillage is the TRUE TOP MARKETER of 2019!
MEGA congratulations to Andy Khubani and his team.
