November 01, 2019

New & True: Pac N Stack

Description: Vacuum storage bags
Pitch: "Pack all your clothes in half the space"
Offer: $19.99 for a pump and 4 bags
Bonus: Double the offer (just pay a separate fee), free shipping
Rank: No. 17*
Visit Website

Space Bag storage packs were on the Jordan Whitney annual from 2000 all the way until 2013. The campaign was in the Top 10 in 2002, 2011 and 2012, peaking at No. 4 (in 2012). That makes the concept one of the most gold of old, so it's no wonder this campaign for a similar product has found its way into the DRMetrix Top 40.

-----
* DRMetrix Weekly Top 40, Short Form Week 43 (Source: AdSphere)

New & True: Derma RPX

Description: A wrinkle cream
Pitch: "Instantly get rid of bags and dark circles under your eyes"
Offer: $19.99 for one
Bonus: Free shipping
Starring: Amy Simon
Marketer: Emson
Producer: Hutton-Miller
Rank: No. 18*
Visit Website

-----
* DRMetrix Weekly Top 40, Short Form Week 43 (Source: AdSphere)

New & True: ThermaComfort

Description: A hot/cold weighted neck wrap
Pitch: "Instantly calms and relaxes you with deep pressure therapy while it soothes away the pain"
Offer: $29.99 for one with free shipping
Bonus: Storage bag (free)
Brand: Calming Comfort
Marketer: Allstar
Producer: Hutton-Miller
Rank: No. 34*
Visit Website

This is similar in design to a 2013 Allstar project called Soothing Shawl. The new twist is the addition of weight and the Calming Comfort brand.

-----
* DRMetrix Weekly Top 40, Short Form Week 43 (Source: AdSphere)