April 26, 2017

SciMark Report from April Response

My SciMark Report in print for April is now available on the Response Website.

Do you think Kickstarter numbers mean anything for our industry? If so, the item I discuss in this month's report (Fidget Ball) is sure to be a hit. I also discuss DRTV buyers' strange affinity for butter in my review of Mister Butter.

April 23, 2017

What People Think of the 'As Seen on TV' Brand

After I learned (courtesy of AdSphere™) that the "As Seen on TV" brand received $316 million in advertising support last year, I began to wonder about consumer perceptions of "our" brand. The result was a collaboration with a former colleague that resulted in a detailed survey of consumer opinions.

In this month's Field Report for the ERA blog, we share the results of that survey. Check it out HERE.