April 23, 2017

What People Think of the 'As Seen on TV' Brand

After I learned (courtesy of AdSphere™) that the "As Seen on TV" brand received $316 million in advertising support last year, I began to wonder about consumer perceptions of "our" brand. The result was a collaboration with a former colleague that resulted in a detailed survey of consumer opinions.

In this month's Field Report for the ERA blog, we share the results of that survey. Check it out HERE.
 

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