April 22, 2019

New & True: Arctic Hat

Description: A cooling hat
Pitch: "Keeps you 20 degrees cooler and has a built-in UV barrier"
Offer: $19.99 for a brimmed hat or ball cap with free shipping
Bonus: Double the offer (just pay a separate fee)
Brand: Arctic
Marketer: Ontel
Rank: No. 21*
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Ontel's Arctic Air, a cooling product with a similar name in a completely different category, was No. 5 on the 2018 True Top 50.

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* DRMetrix Weekly Top 40, 4/15-4/21/2019 (Source: AdSphere)

April 01, 2019

New & True: Flawless Body

Description: A body hair trimmer
Pitch: "The new gold standard in full body hair removal"
Offer: $29.99 for one with free shipping
Bonus: Rose Gold carrying case (free)
Brand: Finishing Touch Flawless
Marketer: IdeaVillage (2019 True Top Marketer)
Producer: Blue Reef
DRMetrix Rank: No. 35*
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This is the women's version of MicroTouch Solo. It is the fourth rollout in a line we now know is worth nearly $1 billion.

The other products in the line are Finishing Touch Flawless, currently No. 1 on the DRMetrix Weekly Top 40, Flawless Brows (No. 12) and Flawless Legs (No. 17).

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* DRMetrix Weekly Top 40, 3/25-3/31/2019 (Source: AdSphere)