October 25, 2016

SciMark Report from October Response

My SciMark Report in print for October is now available on the Response Website.

This month I cover: Allstar's True Touch, IdeaVillage's Airbrush Magic and Telebrands' Couch Coat.

October 14, 2016

In the News: DRTV Thief Busted

Federal authorities arrested an employee of an unnamed DRTV company Thursday for allegedly selling trade secrets, according to the US attorney's office in New Jersey. As explained in a press release:

Ralph Mandil, 37, of West Long Branch, New Jersey, was arrested by special agents of the FBI following a two-month sting operation in which he offered to sell to undercover agents inside information about his employer’s business. He is charged by complaint with one count of theft of trade secrets and one count of wire fraud ...

Between Aug. 1, 2016, and Oct. 12, 2016, Mandil allegedly exchanged emails, phone calls and held meetings with people he believed were representatives of a New Jersey-based competitor of Victim 1. The individuals he was communicating with were, in fact, government agents outfitted with audio/video recording devices.

Throughout those communications, Mandil allegedly offered to provide the agents with proprietary trade secrets belonging to Victim 1, including unreleased product names, specifications, artwork, advertising, market data, manufacturing and other information, in addition to providing them with access to Victim 1’s “drop box,” or cloud storage account, in exchange for $197,500.

Mandil faces up to 10 years in prison for the theft of trade secrets charge and up to 20 years in prison for the wire fraud charge.

I asked Telebrands President AJ Khubani to comment on the news. "Hopefully this will make people in our industry think twice about sharing valuable trade secrets," he said.

October 07, 2016

5 Ways to Lose Your Shirt in DRTV

Industry experts often write about how to succeed in DRTV, but knowing how to fail can be even more instructive. In my latest Field Report for the ERA blog, I take this reverse approach and share five ways to go bust in this business.

Click here to read all about it.

September 22, 2016

SciMark Report from September Response

My SciMark Report in print for September is now available on the Response Website.

Do you like breaking the rules? Then you'll love the rollouts I cover this month: Telebrands' Dial Vision, Tristar's Free TV Key and Ontel's Magic Tracks.

September 13, 2016

The Commoditization of DRTV

My latest Field Report is now available on the ERA blog. In it, I argue all DRTV companies are essentially the same these days -- except for two things.

To find out what those two things are, click here to read the post. As always, I welcome your feedback.