April 30, 2018

Corrections & Clarifications

In my latest SciMark Report, the review for IdeaVillage's Finishing Touch Flawless Brows showed an incorrect rating (online version only).

It should have shown five out five stars. The mistake has been corrected. We regret the error.

April 24, 2018

New Report: The Aphorisms of DRTV


A great example of running a hit for all it's worth

Someday I’ll publish a collection of industry wisdom called, “The Aphorisms of DRTV.” Until then, you can find three wise sayings from my collection in the latest SciMark Report.

March 21, 2018

New Report: Three Fails, Each With a Lesson


A woman sniffs a man's sweaty armpit to test a Telebrands deodorant

We have a tendency to focus on successes and ignore failures, but I’ve always found that failure is a better teacher than success. At the very least, I like to know about — and try to learn from — other people’s errors.

With that in mind, my latest SciMark Report presents a round-up of three recent flops and what I think they have to teach us.

March 16, 2018

In the News: Sh*ttens

Over at the ERA blog, Rick Petry shares the tale of how my colleague Michael Weinstein brought a parody bathroom product to market and laughed all the way to the bank. The name alone should be enough to make you click: Sh*ttens.

It's an honest-to-God real product available on Amazon.

I always did think Weinstein was a little full of it. (Just kidding, Michael. You're the best!)

Seriously, though: Between Cathy Mitchell dropping F-bombs at their signature party in Chicago and now this, the ERA has become decidedly NSFW!*

February 26, 2018

New Report: Demand for Tactical Products Ignites New Brand-Extension Triple Duel

My latest SciMark Report is now available on the Response Website.

In the report, I discuss the new three-way battle between Emson's Bell+Howell TacGlasses, Telebrands' Atomic Beam Battle Vision and IdeaVillage's HD Vision Special Ops.