August 03, 2020

New & True: Star Belly Dream Lites

Description: A plush toy & night light
Pitch: "A star-gazing dreamworld...shepherds your child off to sleep"
Offer: $29.99 for one (choice of seven characters)
Bonus: None
Brand: Dream Lites
Marketer: Ontel
Producer: Hutton-Miller
Rank: No. 8*
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Dream Lites was a 2012 True Top Spender. This product has elements of that hit as well as two items that dueled in 2013 but did not roll out: Telebrands' Tummy Lites and IdeaVillage's Flashlight Friends.

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* DRMetrix Weekly Top 40, Short Form Week 31 (Source: AdSphere)

New & True: Angel Sleeper

Description: An orthopedic pillow
Pitch: "Designed to give back and side sleepers a better night's sleep"
Offer: $39.99 for one (standard size)
Bonus: Buy two, get free shipping
Brand: Copper Fit
Marketer: IdeaVillage
Producer: Blue Reef
Rank: No. 7*
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This tested in the fall of last year. In 2019, all of the major marketers tried at least one pillow.

Tests included Allstar's Slumber Zone; Emson's Better Comfort, Zip Sense and U-Fill Pillow; Ontel's Cool Gel Pillow and Adjustable Miracle Bamboo Pillow; and Telebrands' Egg Sleeper.

So far, this is the only one to make it to "New & True."

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* DRMetrix Weekly Top 40, Short Form Week 31 (Source: AdSphere)

New & True: Bionic Spotlight

Description: A solar-powered security light
Pitch: "Automatically turns on the instant motion is detected"
Offer: $19.95 for one with free shipping
Bonus: 2nd one (just pay a separate fee)
Brand: Bell+Howell
Marketer: Emson
Producer: Opfer
Rank: No. 6*
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This is the second security light Emson has tried. In March, they tested Bionic Light, which was originally called Bionic Ball.

There have been several Bionic hoses as well, including Bionic Flex Pro, which I posted in June.

Several other security lights have been tried by other marketers. Telebrands did one in 2017 under the Atomic Beam brand called Dynamic Duo. A few months later, Ontel tested another one called Night Hawk.

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* DRMetrix Weekly Top 40, Short Form Week 31 (Source: AdSphere)

New & True: GuardWell Face Protector

Description: A full face protector
Pitch: "The most comfortable face protection you'll ever wear"
Offer: 2 for $19.99
Bonus: None
Brand: Copper Fit
Marketer: IdeaVillage
Producer: Blue Reef
Rank: No. 3*
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This is a cross between two products marketed during this pandemic: copper-infused masks and protective gaiters such as the Mission Instant Cooling Gear unit.

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* DRMetrix Weekly Top 40, Short Form Week 31 (Source: AdSphere)

July 01, 2020

Finishing Touch Flawless Nu Razor

Description: A women's shaver
Pitch: "200 facets of hair removal precision"
Offer: $39.99 for one
Bonus: Free shipping
Brand: Finishing Touch Flawless
Marketer: IdeaVillage/Church & Dwight
Producer: Blue Reef
Rank: No. 1*
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When I prepared my 2020 True Top Spenders Mid-Year Check In, I noticed a few items were missing from the blog archives. This is one of them. It is now No. 1 on the charts and No. 4 for the year to date.

FYI: This product is similar to Flawless Body, which was on the charts last year.

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* DRMetrix Weekly Top 40, Short Form Week 26 (Source: AdSphere)