September 02, 2019

New & True: Perfect Cushion

Description: An orthopedic cushion
Pitch: "Helps relieve the stress and pressure from prolonged sitting"
Offer: $19.99 for one
Bonus: 2nd one (just pay P&H)
Marketer: Allstar
Producer: DEG
Rank: No. 17*
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This is Old Gold with a twist from another Old Gold item.

The hit it most closely resembles is Allstar's Forever Comfy, a 2012 True Top Spender and 2013 True Top Spender.

The cutaway section near the base of the spine goes back to an even older hit, Ontel's Seat Solution.

As for the creative, it borrows from Infomercials Inc.'s Miracle Bamboo Cushion, an Ontel product with a similar design.

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* DRMetrix Weekly Top 40, Short Form Week 35 (Source: AdSphere)

New & True: Mighty Sight

Description: LED magnifying glasses
Pitch: "Makes detailed tasks easy to see, ultra bright and hands free"
Offer: $19.99 for a pair with charging cable and hard storage case
Bonus: 2nd pair (just pay a separate fee)
Marketer: Ontel
Producer: Schwartz
Rank: No. 25*
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This is a sequel to Ontel's Big Vision, a 2015 True Top Spender.

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* DRMetrix Weekly Top 40, Short Form Week 35 (Source: AdSphere)

August 05, 2019

New & True: Socket Shelf

Description: A shelf & outlet multiplier
Pitch: "Adds a shelf to any outlet for clutter-free counters"
Offer: $29.99 for one
Bonus: Free shipping
Brand: Sharper Image
Marketer: Allstar
Producer: Kingstar
Rank: No. 12*
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This is a TLC project that finally paid off. It first tested in February of 2017.

This is another category where Allstar seems to have the magic touch. The company's Side Socket was a 2013 True Top Spender.

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* DRMetrix Weekly Top 40, Short Form Week 31 (Source: AdSphere)

New & True: Bella Brow

Description: A microblading eyebrow pen
Pitch: "Gives you naturally beautiful, full-looking eyebrows"
Offer: $10 for one
Bonus: 2nd one (just pay a separate fee)
Brand: Dream Look
Marketer: SAS Group
Producer: Hutton-Miller
Rank: No. 24*
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It has been a while since SAS rolled out with a TV product under its "Dream" brand. The last time was eight years ago when the original Dream Look was No. 30 on the 2011 True Top 50.

To find the one before that, you'd have to jump back another six years to 2005. That's when Dream Lips was No. 71 on the JW Annual. The previous year, it had been No. 60 on the same chart while Dream Lash came in at No. 45.

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* DRMetrix Weekly Top 40, Short Form Week 31 (Source: AdSphere)

July 15, 2019

New & True: Bell+Howell Monster Trapper

Description: A UV bug trapper
Pitch: "Traps them in, then you dump them out"
Offer: $29.99 for one
Bonus: Free shipping
Brand: Bell+Howell
Marketer: Emson
Producer: Hutton-Miller
Rank: No. 24*
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This is one of two bug products Emson tested in April of this year. (The other was Solar Monster Zapper, a solar-powered mosquito killer.)

Telebrands followed in June with Mosquito Finito.

Ontel tried a product similar to this one in the summer of 2017 called Master Trap.

All of these appear to be value-priced variations of DynaTrap, which has been on the market for years.

A DynaTrap-branded product was tried on DRTV in the summer of last year. It was called DynaTrap Fly Light.

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* DRMetrix Weekly Top 40, Short Form Week 28 (Source: AdSphere)