Description: A compression back wrap
Main Pitch: "Helps relieve the pain from stress on your back"
Main Offer: $19.99 for one
Bonus: 2nd one (just pay separate fee)
Prediction: On the fence
Give credit to Telebrands for leaving no stone unturned in a category. Despite recently testing Royal Posture (a superior solution to this one) and making several unsuccessful attempts with other back-pain solutions (e.g. Total Posture/Sit Right), they aren't afraid to keep trying.
On the other hand, Telebrands has had success with compression wraps (Ankle Genie) and slimming wraps (Slim Away, a 2011 and 2012 True Top Spender) -- and slimming is the secondary pitch for this item.
It's a long shot, but it's still a shot.
[Spot is also available here.]