October 22, 2018

New & True: PetiCare

Description: A lighted nail clipper for pets
Pitch: "The loving way to professionally trim your pet’s nails everyday"
Offer: $19.99 for one
Bonus: 2nd one (just pay P&H)
Marketer: Allstar
Producer: Hutton-Miller
DRMetrix Rank: No. 25*
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I'm a little late to the party on this one as it first hit the Top 40 about a month ago. In any case, the success of this project fits the old '10-year rule.' The last time a pet nail trimmer topped the charts was 2008. That's the year Peticure came in at No. 15 on the Jordan Whitney Annual, and a Telebrands version called Pedi Paws came in at No. 28.

In between, there were several failed attempts. These include a product similar to this one (Lenfest's LumiNail) and an attempt by Telebrands to repeat its previous success (Pedi Paws Pro).

Interestingly, another attempt to bring back the Peticure/Pedi Paws concept, this one by Emson under the name Paw Perfect, failed earlier this year. It seems a new concept was necessary to find success in this category once again.

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* Based on weekly monitoring by AdSphere.™ To learn more or to try it for free, click here.

Lenfest tried a version of this concept called .

October 15, 2018

New & True: Kitty Cat Mat

Description: An activity mat for cats
Pitch: "Makes your kitty play, snuggle and feel loved when you're not there"
Offer: $14.99 for one with catnip pouch, pet hair remover
Bonus: Double the offer (just pay a separate fee)
Marketer: Top Dog
Producer: Hutton-Miller
DRMetrix Rank: No. 25*
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* Based on weekly monitoring by AdSphere.™ To learn more or to try it for free, click here.

New & True: Magic Pad

Description: A light-up drawing tablet
Pitch: "The fun new way to draw, sketch and create"
Offer: $19.99 for one with 3 pens, 30 stencils, storage pouch & guide
Bonus: Double the offer (just pay a separate fee)
Brand: Magic
Marketer: Ontel
Producer: Schwartz
DRMetrix Rank: No. 50*
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Two other Ontel products in the kids/toy category have been marketed under the "Magic" name: Magic Tracks (No. 15 on the 2016 True Top 50) and Magic Tracks Turbo RC.

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* Based on weekly monitoring by AdSphere.™ To learn more or to try it for free, click here.

September 20, 2018

Glenn Robinson, RIP

MMAjunkie has the news that former industry leader Glenn Robinson has "died of a suspected heart attack."

In the 1990s, Robinson served as head of procurement for Telebrands Corp. He left the company to become executive vice president of Think Tek Inc., a defunct DRTV company headed by John Cammarano (now of Zoom TV Products). Some of the Think Tek's better known campaigns included the Ab Force ab exerciser, the T-Rex Vacuum and the Silver Bomber motorized scooter. The company also marketed a line of golf products under the brand MasterSwing.

Robinson would go on to create several other companies and brands, including Mindstorm Technologies, Southern Tools (of Bit Shooter fame) and Iron Bridge Tools.

In 2011, Robinson entered the mixed martial arts (MMA) world when he founded a team of Ultimate Fighting Championship (UFC) competitors. Related to this, Robinson also formed Authentic Sports Management and launched the MMA-themed clothing line "JACO."

August 20, 2018

New & True: Blue Diamond

Description: A nonstick ceramic pan
Pitch: The "fry pan infused with millions of diamonds"
Offer: $19.99 for one with recipe guide
Bonus: 2nd one (just pay P&H), free shipping
Marketer: The Cookware Company
DRMetrix Rank: No. 30*
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This is Old Gold. The original hit was IdeaVillage's Yoshi Blue, which was one of the True Top Spenders of 2012.

Yoshi Blue was eclipsed by Telebrands' Orgreenic, which was also a 2012 True Top Spender and appeared alone on the 2013 chart.


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* Based on weekly monitoring by AdSphere.™ To learn more or to try it for free, click here.