September 22, 2017

SciMark Report from September Response

My SciMark Report for September is now available on the Response Website.

This month's reviews include IdeaVillage's Finishing Touch Flawless, Allstar's Grab It and Telebrands' Atomic Charge Wallet.

September 08, 2017

SciMark Report from August Response

My SciMark Report in print for August is now available on the Response Website.

This month's reviews include Allstar's Sock Slider and Ontel's Copper Chopper.

August 07, 2017

SciMark Report from July Response

My SciMark Report in print for July is now available on the Response Website.

Are cat toys a good category for DRTV? In this report, I provide my answer to that question while covering three new cat-toy products: Allstar's Flutter Frenzy and Wiggle Tower, and Telebrands' Bop-A-Mouse.

SciMark Report from June Response

My SciMark Report in print for June is now available on the Response Website.

In the report, I covered the industry's second four-way competition in less than two years: Harvest's Metal Garden Hose vs. similar products from Telebrands (Hercules Hose), Emson (Bionic Steel Hose) and InvenTel (Forever Steel Hose).

July 17, 2017

Trumpy Bear?!

Description: A teddy bear that resembles President Trump
Main Pitch: "Don't miss out on owning a piece of American history"
Main Offer: 2 pay of $19.95
Bonus: American flag banket (inside)
Watch the spot

Either this is the most elaborate Jimmy Kimmel prank ever ... or someone has a very cynical view of Trump supporters and/or DRTV buyers.

Of course this could end up being one of those 'so bad, it's good' items that you must own for the hilarious novelty of it all.

I should also add -- and I can't believe I'm about to write this -- there is an historical precedent here. President Trump's favorite president is Andrew Jackson, but others have compared him to Teddy Roosevelt. And guess how the teddy bear got its name?

True story.