December 28, 2020

Cool Turtle

Description: A mask accessory
Pitch: "Creates a protective, cool and breathable space between your mask and your face"
Offer: $10 for three
Bonus: Two more (free), 10-pack of masks (just pay a separate fee)
Marketer: Telebrands
Rank: No. 2*
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Of all the DRTV players, Telebrands has been the most active in marketing COVID-19 products. Tests conducted include:

  1. Fresh Face, a face shield (August)
  2.  
  3. Steam Hero, a steam cleaner (June)
  4.  
  5. Germ Relief, a UV sanitizing box (June)
  6.  
  7. Air Police Ionic Copper Face Mask, a reusable mask (June)
  8.  
  9. Air Police 4, a disposable mask (June)
  10.  
  11. Oxi Up, an oximeter (May)
  12.  
  13. American Hands, sanitizing hand cream (May)
  14.  
  15. SaniWizard, a hand sanitizer dispenser (May)
  16.  
  17. Fight-5, an immune-support supplement (March)
  18.  
  19. HydroClean Gel & Foam hand sanitizers (March)

This project is the third chart-topper. HydroClean broke the top 10 in April, reaching No. 5. Air Police 4 broke the top 10 in June, reaching No. 6.

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* DRMetrix Weekly Top 40, Short Form Week 52 (Source: AdSphere)

November 09, 2020

Bell+Howell Spin Power

Description: A charging station
Pitch: "Conveniently charge all of your electronics ... in a flash"
Offer: 2 pay of $14.99
Bonus: 2nd one (free)
Brand: Bell+Howell
Marketer: Emson
Producer: 221 Direct/IntelliVision
Rank: No. 6*
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This has been on the charts for 34 weeks and has now broken into the top 10. It was first tested in the spring of last year.

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* DRMetrix Weekly Top 40, Short Form Week 45 (Source: AdSphere)

Bell+Howell Triburst

Description: An LED light fixture
Pitch: The "triple-panel socket light that's crazy bright"
Offer: $29.99 for one with free shipping
Bonus: 2nd one (just pay a separate fee)
Brand: Bell+Howell
Marketer: Emson
Rank: No. 8*
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This has been on the charts for 28 weeks and has now broken into the top 10. It was first tested this time last year.

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* DRMetrix Weekly Top 40, Short Form Week 45 (Source: AdSphere)

November 02, 2020

True Top 10 (October 2020)

It's the beginning of the month, and I'm bored, so I'm going to experiment with a new feature. How would it be if every month, near the beginning of the month, I reported on the top 10 campaigns from the month before? It's easy to do, thanks to DRMetrix and their AdSphere tool.

For instance, here is your True Top 10 for October 2020:

  1. Bionic Spotlight
  2.  
  3. Guardwell Face Protector
  4.  
  5. Copper Fit Energy Socks
  6.  
  7. Copper Fit Ice Knee Sleeves
  8.  
  9. Finishing Touch Flawless Cleanse
  10.  
  11. Happy Nappers
  12.  
  13. Calming Comfort Calming Heat
  14.  
  15. Bell+Howell TacShaver
  16.  
  17. Touch Screen Purse
  18.  
  19. Alien Tape

Emson takes the top spot. IdeaVillage runs the table with the remaining top five. Allstar dominates the remainder of the list with three campaigns (6, 7 & 9). Strong showings from three of the Big Five.

Let me know if you like this feature, and I just might continue it.

Copper Fit Energy Socks

Description: Copper-infused compression socks
Pitch: "Help reduce swelling and provide energizing support"
Offer: $19.99 for 2 pairs
Bonus: None
Brand: Copper Fit
Marketer: IdeaVillage
Producer: Blue Reef
Rank: No. 5*
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This is a new and improved version of Energy Socks Easy On-Easy Off.

IdeaVillage has had a long run with Copper Fit socks that also includes the original Energy Socks (2016) and Elite Energy Socks (2018).

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* DRMetrix Weekly Top 40, Short Form Week 44 (Source: AdSphere)