December 17, 2018

New & True: Fast Ball

Description: A magnetic dash mount
Pitch: "Easily adjust your phone 360-degrees to any angle"
Offer: $19.99 for one
Bonus: 2nd one (free)
Marketer: BulbHead (Telebrands)
Producer: Kerrmercials
DRMetrix Rank: No. 10*
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This first tested in April with a slightly different design, and then re-tested in September with the current design.

Phone mounts have a good track record on DRTV. The last success was Emson's Clever Grip, a 2015 True Top Spender. Two years before that, Allstar had a hit with GripGo, a 2013 True Top Spender.


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* Based on weekly monitoring by AdSphere.™ To learn more or to try it for free, click here.

New & True: Ice Genie

Description: An ice cube maker
Pitch: "Replace as many as seven traditional ice cube trays""
Offer: $19.99 for one with anti-slip tongs
Bonus: 2nd one with tongs (just pay a separate fee), free shipping
Marketer: Allstar
DRMetrix Rank: No. 25*
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This first tested in March and represents Allstar's second attempt at launching a new kind of ice maker. The first attempt was No Spill Chill in 2014.


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* Based on weekly monitoring by AdSphere.™ To learn more or to try it for free, click here.