March 20, 2017

'We' Spent $316 Million Supporting 'Our' Brand

People outside the industry think 'As Seen on TV' is a brand and that all of those 800-number products they see on TV come from the same company. They see the same logo on every package, and the category name over the top of mall kiosks and stores, so they can't be blamed for making that assumption.

Of course, industry insiders know there is no such company and that we all share the 'As Seen on TV' brand. (We can thank TV Guide and AJ Khubani for the logo.) But have you ever wondered how much advertising support "our" brand is getting?

Thanks to AdSphere,™ we now have an answer to that question: $315,559,760.19.*

For the details, and to see how much the entire industry spent in 2016, check out the latest press release from DRMetrix.

-----

* That's just on the 92 national networks that AdSphere monitors. Add broadcast, satellite, local & so on, and that number is even higher.

No comments:

Post a Comment