Description: A therapeutic wrap
Main Pitch: "Enfolds you in warm, soothing comfort"
Main Offer: $19.95 for one in blue or pink
Bonus: 2nd one (just pay P&H)
Producer: Concepts TV
Prediction: On the fence
There's a lot to like about this product -- except the category history. My own experience with a heat-therapy product (see Snap 'N Soothe) wasn't encouraging, and many others have endured a similar fate. I also feel like microwaveable wraps are common, although definitely not in this shawl design.
Otherwise, I see a lot to like here, and the product sure does look comfy. In fact, sitting here at my computer after hours of working, I could use one right now!