Description: A hair braider
Main Pitch: "Twirl it, wrap it, snap it"
Main Offer: $19.99 for the complete kit with guide
Bonus: Storage bag, additional thread and beads
Prediction: On the fence
This probably should have been an 'Old Gold' post, but I am not 100% sure this product is the same as Conair Quick Wrap from a decade ago. A poor copy of the commercial is on YouTube, so I leave it up to you to judge.
Considering the product on its merits, I observe that trendy items for young girls seems to have some potential these days. Witness the success of IdeaVillage's Shimmer or, more on point, Allstar's Hot Huez. Even Telebrands' Snap-On Feathers from 2011 offers some evidence of life in the category.
It's just a question of hitting the trend at the right time, and I have no real clue if colored braids happen to be peaking at the moment.