May 24, 2012

Review: Shimmer

Description: Temporary glitter tattoos
Main Pitch: "The professional body art that shines bright day and night"
Main Offer: $14.99 for the starter kit
Bonus: 2 additional colors (free)
Marketer: IdeaVillage
Producer: Concepts TV
Prediction: On the fence

This one is out of my area because the target demographic is kids, and I don't have a good sense of what makes that sub-genre of DRTV tick. That leaves category history. Of the two tattoo items I've seen tested recently -- Kickin' Ink (No. 8) and Hena Tatz -- neither has rolled out. That said, this is much closer to what fairs and carnivals offer, and what kids love, than a fake sleeve or henna. I can see kids pestering their parents for it, and that is always a good thing.

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