May 24, 2012

Review: Drain Doctor

Description: A drain cleaner
Main Pitch: "Eliminate and prevent clogged drains forever"
Main Offer: $10 for one bottle plus a small bottle of Calc Away
Bonus: Double the offer
Starring: Marc Gill
Marketer: Infusion Brands
Producer: Bluewater Media
Prediction: Unlikely to succeed

This commercial has great demos and, as always, Marc does an excellent job pitching the product. However, I think the category is the killer here. There are just too many similar products on the market, many that have a reputation for tackling tough clogs. Although the marketing team tries to position this product as different (love the seashell demo!), I just don't see people jumping off the couch to buy this.

Also, with the exception of Ontel's Turbo Snake, drain de-clogging products don't have a good track record. Many seem to do well on live shopping, but not on DRTV. Examples of recent failures include: Fast Attack (December 2010), Instant Plumber (June 2011) and Pushover Plunge (November 2011).

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