June 27, 2013

Flash Cord

Description: A digital recorder
Main Pitch: "The size of a flash drive, and it doesn't need tapes or batteries"
Main Offer: $19.99 for one
Bonus: 2nd one (just pay a separate fee)
Marketer: Telebrands
Producer: Blue Moon Studios
Website: www.GetFlashCord.com
Prediction: Likely to succeed

Only one thing made me think twice about predicting success for this project: It's a technology item targeted toward an older demographic. Experience has taught me to be cautious in these instances, no matter how simple the product may be to use.

Other than that, I like this one a lot. It solves a problem for the right demographic for DR, and it presents an excellent value with 25 hours of audio for $19.99. The commercial also nails all of the right usage occasions, as one would expect from the producer who brought us such well-crafted hits as Listen Up and Loud 'N Clear. All in all, a solid offering with good odds of success.

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