February 03, 2020

New & True: No Stitch

Description: An adhesive powder
Pitch: "The easiest way to hem, mend and fix your clothes ever"
Offer: $19.99 for the heat wand & bottle of powder
Bonus: Double the powder (free), free shipping
Marketer: Emson
Rank: No. 20*
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Telebrands originally tested this project in January of 2019. A year later, it has switched marketers and is now in rollout.

The project is reminiscent of the Old Gold item Mighty Mendit (from Media Enterprises, now Top Dog), which starred the late, great Billy Mays and peaked at No. 37 on the 2010 JW Annual.

Since then, several attempts to bring it back have failed. They include: Tristar's attempt with the original product, Liqui Sew (2014), Emson/Paragon's tactical version, TacMender (July 2018), and Allstar's Secure Stitch (November 2018).

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* DRMetrix Weekly Top 40, Short Form Week 5 (Source: AdSphere)

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