July 15, 2019

New & True: Bell+Howell Monster Trapper

Description: A UV bug trapper
Pitch: "Traps them in, then you dump them out"
Offer: $29.99 for one
Bonus: Free shipping
Brand: Bell+Howell
Marketer: Emson
Producer: Hutton-Miller
Rank: No. 24*
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This is one of two bug products Emson tested in April of this year. (The other was Solar Monster Zapper, a solar-powered mosquito killer.)

Telebrands followed in June with Mosquito Finito.

Ontel tried a product similar to this one in the summer of 2017 called Master Trap.

All of these appear to be value-priced variations of DynaTrap, which has been on the market for years.

A DynaTrap-branded product was tried on DRTV in the summer of last year. It was called DynaTrap Fly Light.

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* DRMetrix Weekly Top 40, Short Form Week 28 (Source: AdSphere)

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