August 05, 2019

New & True: Bella Brow

Description: A microblading eyebrow pen
Pitch: "Gives you naturally beautiful, full-looking eyebrows"
Offer: $10 for one
Bonus: 2nd one (just pay a separate fee)
Brand: Dream Look
Marketer: SAS Group
Producer: Hutton-Miller
Rank: No. 24*
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It has been a while since SAS rolled out with a TV product under its "Dream" brand. The last time was eight years ago when the original Dream Look was No. 30 on the 2011 True Top 50.

To find the one before that, you'd have to jump back another six years to 2005. That's when Dream Lips was No. 71 on the JW Annual. The previous year, it had been No. 60 on the same chart while Dream Lash came in at No. 45.

* DRMetrix Weekly Top 40, Short Form Week 31 (Source: AdSphere)

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