On Sunday, AdSphere passed a new milestone: 50 million airings detected.
To celebrate, DRMetrix will be releasing its first "5x5" industry study, which stands for five years (2015-2019), five industry classifications. The study will debut at the PDMI West show in San Diego next week.
I previewed some of the study's findings in a post last week, including the finding that in 2018 "more than $12.3 billion of national ad spending went to TV commercials that ask consumers to take action."
