November 07, 2013

Hot Designs

Description: Nail-decorating pens
Main Pitch: "The easy-to-use professional nail art kit"
Main Offer: $14.95 for three pens
Bonus: Three more, carrying case, design guide
Marketer: Allstar
Producer: Blue Moon Studios
Prediction: On the fence

Nails are hot and Allstar's "hot" line is hot (Hot Buns, Hot Huez), so there's a good chance this one will do well.

That's if the second time is the charm: Telebrands tried this concept back in February of 2012 under the name Nail Doodle, and the project did not roll out.

UPDATE: I am informed that SAS Group rolled out with this item in 2004 under the name Nail Dazzle [ss]. The commercial was produced by the old Broadcast Arts (Derek Schwartz & John Miller). It made the Jordan Whitney Annual that year, coming in at No. 67.

I guess we'll find out if the third time's the charm when the first time was "old gold."

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