August 01, 2012

Hot Buns

Description: A hair accessory
Main Pitch: "Gives you multiple, glamorous do's anyone can do"
Main Offer: $10 for three sizes in black, brown or blonde
Bonus: 2nd set (just pay P&H)
Starring: Taylor Baldwin
Marketer: Allstar
Prediction: On the fence

This is a 1 in 50 category. You can prove that yourself by searching this blog for hair accessories and counting up all the failures. So a safe bet would be to go with the odds here and predict failure.

However, I really like this creative approach, which was first introduced in the Hot Booties commercial. The (wo)man-on-the-street feel, the cheering crowd and the Hollywood touches all work together with the testimonials to create a highly credible, high-energy commercial. I also really liked the product 'twist' -- when you take out the bun, another do is done. (Wait, I should have written this spot!)

On a side note, this one definitely makes my list of double-entendre product names, joining recent entry X-Hose, Can Handler, Hot Booties and my personal favorite, Kitchen Quicky. But the most memorable double entendre is in the commercial itself. While fondling the already phallic product, Taylor grins and says, "the secret is in the shaft." That will definitely get some attention, but probably from the wrong demographic!

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