November 22, 2011

Review: Kitchen Quicky

Description: A colander and cutting board in one
Main Pitch: "The ultimate food prep station that fits right over your sink"
Main Offer: $10 for one
Bonus: Ceramic knife (just pay P&H)
Marketer: Lenfest
Producer: Hutton-Miller
Prediction: On the fence

Putting aside the name (which sounds like the title of a Penthouse letter), this product suffers from the "Swiss Army" problem. It has too many features to cover adequately in the span of a DRTV spot. There are exceptions to the rule (see Chef Basket), but they are few.

Otherwise, I like the product. Perhaps it would do well on live shopping.

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