November 22, 2011

Review: Broiler Buddy

Description: A personal-size broiling pan
Main Pitch: "Takes the hassle out of cooking single servings"
Main Offer: $10 for one with recipe book
Bonus: 2nd set, non-stick locking tongs (just pay processing)
Marketer: Telebrands
Producer: The Schwartz Group
Prediction: Unlikely to succeed

This one fails the motivation test. To get people off the couch, you need an exciting product. It either has to solve a painful problem, possibly for the first time, or have some kind of amazing demo that overwhelms logic with that "gotta have it" feeling. This does neither. It's a small pan. I can't see people getting excited about that.

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