Description: Microwaveable hot slippers
Main Pitch: "A revolution in pure comfort and foot therapy"
Main Offer: $14.99 for one with bag
Bonus: 2nd one with bag (just pay P&H)
Starring: Tim Goewey and Taylor Baldwin
Marketer: Plymouth Direct
Producer: Zoom TV Productions
Website: www.OrderHotBooties.com
Prediction: Likely to succeed
Kudos to Plymouth Direct and Zoom for taking a risk, going outside of the box and coming up with what I think is a compelling and highly credible "new" format for a short-form DRTV spot. The product alone had a 50/50 shot at best, but the creative makes the odds of success much higher. It's one of the rare cases where I've seen this happen.
