August 01, 2012

Hollywood Nails

Description: A nail-decorating kit
Main Pitch: "Takes the guesswork out of aligning your design"
Main Offer: $19.99 for one with 5 image plates
Bonus: 2 multi-color image plates, 3D Bling Kit (just pay P&H)
Prediction: Unlikely to succeed

This product is better than Salon Express. But 'better than' products don't typically work on DRTV. Another way of saying it: There's only room for one. The marketers of Salon Express have left only high-hanging fruit, and attempting to pick such fruit is a good way to lose your shirt in this business.

As for the creative, it takes forced rhyming to a whole new level. The writer actually tried to rhyme "stamper" with "glamour"!

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