May 14, 2012

Review: Loudmouth Leo

Description: An animatronic plush speaker
Main Pitch: "Just plug your music player into him and watch the fun begin"
Main Offer: $39.99 for one
Bonus: 25% discount with promo code
Marketer: IdeaVillage
Producer: Hutton-Miller
Prediction: N/A

As I recently wrote in my Kid Item Round-Up: "I don't purport to have any expertise in this area." Hence, no prediction. I also have inside info on this one, so this post is for posterity only.

I will comment on the product in its larger context, however. As I've mentioned before, the monster success of Ontel's Pillow Pets all but guarantees that every new type of plush toy will get a DRTV test, so it was inevitable this animatronic plush would have its day. However, contrary to my feelings about most other Pillow Pet wannabes, I gave this test better-than-average odds when I first evaluated it. Why? Because it has a meaningful point of difference, really fun demos and (oh yeah) the industry's No. 1 DRTV toy producer behind it. As Happy Nappers and CuddleUppets both demonstrate, these guys know how to make plush work.

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