Description: A stuffed animal that converts into a pillow
Main Pitch: "From a comfy pillow to a lovable friend with a simple zip, pop and squeeze"
Main Offer: $19.99 for one
Marketer: Jay at Play
I don't know enough about kids' DRTV to make a proper prediction here, so I'll keep it brief. My main thought is this seems very close to Pillow Pets, which is a two-edged sword. On the one hand, it could "catch the wave" and do well. On the other hand, Ontel & Co. have been doing a great job selling multiple Pillow Pets to everyone who could possibly want one, so maybe all the low-hanging fruit is gone.