February 01, 2011

Review: Woof Wraps

Description: Gourmet dog treats
Main Pitch: "Made from real food ... Packed with vitamins and fiber"
Main Offer: $10 for an eight-ounce bag
Bonus: 2nd bag, just pay processing
Marketer: Telebrands
Producer: Blue Moon Studios
Website: www.WoofWraps.com
Prediction: Bomb

This one I just don't get. It's questionable whether organic/natural dog treats are an opportunity at all, but they make no sense as a DRTV product. The gluocasamine and chondroitin pitch helps a little bit -- at least it's somewhat proven -- but there is so much competition. A very odd test indeed.

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