May 07, 2012

Kid Item Round-Up

In the last few weeks, there has been a bunch of tests for items targeting kids. Since I am pretty far behind on my blogging, and because I don't purport to have any expertise in this area, I decided to round them all up in one post.

Review: Bright Light Pillow

Description: A pillow that lights up
Main Pitch: "24 LED lights provide soothing, perfect light for 15 minutes and then automatically shuts itself off"
Main Offer: $19.99 for one in white or pink
Bonus: N/A
Producer: Zoom TV Productions

With Glow Buddy and Dream Lites already on the market, I don't see much room for a product like this.


Review: Bye Bye Tears

Description: A bath accessory
Main Pitch: "Keeps shampoo out of their eyes ... just slip it on and all the tears are gone"
Main Offer: $10 for two
Bonus: 5 bath sponge toys (free)

My gut says this is a solution in search of a problem. I have small kids and somehow we manage. Plus, all kids' shampoo is positioned as 'tear free.' But I could be wrong. Some other parents I've spoken to seem to think this is a problem. Side note: That's a pretty lame bonus. If the campaign shows any life, they may want to consider something with more appeal.


Review: Glue Dots

Description: Double-sided adhesives
Main Pitch: "The new way to tape, tack and glue"
Main Offer: $14.95 for four
Bonus: Four packs of dots (just pay separate processing)

This is sort of like a kids' version of U-Glu. However, I don't see kids pestering their parents for this one, and the offer is confusing.


Review: Mushabellies

Description: An augmented reality plush toy
Main Pitch: "With the free Mushabelly app ... [they] jump into your world"
Main Offer: $19.99 for two with Element Clips and AR game cards
Bonus: Trampoline and drum, AR Bounce Cards
Producer: Hutton-Miller

In a word: Awesome! I just wonder if it's all a bit too complicated for younger kids?


Review: Pawggles

Description: Plush slippers
Main Pitch: "Fun furry friends that, like magic, can fit on your feet"
Main Offer: $19.99 for one pair
Bonus: N/A

This one won't have a chance against Infomercial Inc.'s Stompeez, especially with Silly Slippeez trying to split the market. I also found the jingle to be annoying. They were trying way too hard.

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