Description: A plush nightlight
Main Pitch: "Turn your child's bedroom ceiling into a starry night sky"
Main Offer: $29.95 for one
Bonus: None
Marketer: Ontel
Producer: Infomercials Inc.
Website: www.DreamLites.com
Prediction: On the fence
I never wrote about it, but Allstar and Hutton-Miller tested a similar product last year. They called it Dreamy Time Turtle [a]. It didn't work, but there were a number of variables involved.
Can Ontel and Infomercials Inc., using the Pillow Pets brand, make a go of this? It's possible. There is some sales history behind the item, and I have always liked the "huggable night light" pitch. If anyone can do it, these guys can.

I ordered the lady bug lite on 2/29 from their website: dreamlites.com. After I did not receive any reply for a couple weeks, I finally called their customer service (1-855-876-1816). I talked to a representative hat was very hard to understand and she informed me that all their products are on back order. Today is 4/30/2012 and I just noticed that I received an e mail on 4/27/2012 which stated that my order has been canceled. I was very confused since I did not cancel my order, so I called customer service again. This time, a lady answered, told me that they are currently not able to view any customer information due to a upgrade and hung up the phone. So I called back, and the second lady started to repeat the same sentence. Before they could hang up on me the second time, I told them that their company is the worst I have ever done (or at least tried to) business with. I advise anybody not to buy this product. You probably wait for a long time until you receive any answer and at the end you will never receive the product. This of course was a big disappointment to my 3 year old!
ReplyDeleteAs nice as those Dream Lites are presented to be, please do not waste your time. They should definitely be reported and I might just send a letter to BBB.