Description: A plush nightlight
Main Pitch: "Turn your child's bedroom ceiling into a starry night sky"
Main Offer: $29.95 for one
Bonus: None
Marketer: Ontel
Producer: Infomercials Inc.
Website: www.DreamLites.com
Prediction: On the fence
I never wrote about it, but Allstar and Hutton-Miller tested a similar product last year. They called it Dreamy Time Turtle [a]. It didn't work, but there were a number of variables involved.
Can Ontel and Infomercials Inc., using the Pillow Pets brand, make a go of this? It's possible. There is some sales history behind the item, and I have always liked the "huggable night light" pitch. If anyone can do it, these guys can.
