Description: An edible pizza decoration
Main Pitch: "Add some party to your pizza"
Main Offer: $10 for Super Bowl XLVI decoration and choice of NFL team decoration
Bonus: 2nd Super Bowl XLVI decoration plus 12 Super Bowl XLVI rings (just pay S&H)
I doubt this is a serious attempt at DRTV success, but if so it has the worst seasonality problem I've ever seen. I thought Christmas items were bad! At least people start shopping for Christmas the month before. But the Super Bowl? Are they planning to ask Domino's to deliver this in 30 minutes or less?
Putting that aside and expanding the possible uses for this to all pizzas all year long, I have to ask: Do people really want to decorate their pizzas? And how good could a multi-color, cheese-flavored starch decoration really taste?