One important criterion many DRTV companies consider these days is whether a product 'does what it says it does' (HT: Bob L.). That's because DRTV campaigns featuring products that don't live up to the expectations we set with our commercials quickly collapse under the weight of negative online reviews -- and, to a lesser extent, reports in the press like the one mentioned above.
This particular segment appeared on WNBC in New York and is refreshing because it was all positive -- products that actually work! I won't ruin the surprise by revealing the items, but I will take this opportunity to brag that three out of the four products praised belong to clients of mine.
