Description: A protective sleeve for credit cards
Main Pitch: "Prevents the radio signals from your credit or debit card from being electronically stolen"
Main Offer: $10 for five sleeves
Bonus: ID Protector Stamp (just pay P&H)
Marketer: IdeaVillage
Producer: Meltzer Media
Website: www.GetCreditSafe.com
Prediction: Unlikely to succeed
There is a theory circulating that RFID protection was the key to making Telebrands' Aluma Wallet a hit. That would presuppose people know about electronic pickpocketing and are concerned enough to want protection. I find that to be a dubious assumption, and this test is a great way to find out if I'm right or wrong.
It's also a chance to challenge, once again, the proverbial wisdom that 'prevention doesn't sell.' My money is on the poverb.
