Description: A CZ ring
Main Pitch: "Experience the brilliance of flawless diamonds"
Main Offer: $20 for one
Bonus: Matching CZ band (additional $6.99)
Marketer: Telebrands
Website: www.DiamondX4.com
Prediction: Unlikely to succeed
I wrote about jewelry and what seems to work on DRTV just the other day, so I won't repeat myself here. One difference: Fake precious stones have sold well in print for years, so this attempt isn't as crazy as it might seem. However, I think the approach doesn't translate well to TV and screams "scam" even though the proper disclosures are made. Maybe it's the classical music and the British accent?
