Description: The latest Finishing Touch
Main Pitch: "Uses diamond technology to instantly and painlessly remove unwanted hair"
Main Offer: $14.99 for one
Bonus: Eyebrow attachment, lighted 5x mirror (just pay S&H)
Marketer: IdeaVillage
Producer: Blue Moon Studios
Website: www.GetFinishing.com
Prediction: N/A
This one is for posterity only since the strategy is now well understood. Speaking of which, everyone should be taking note of what IdeaVillage is doing with line extensions. Whether it's trimmers or sunglasses, the company has defied gravity by creating DR products with amazing longevity at retail. Both Finishing Touch and MicroTouch (the version of this product for men) still dominate their categories at retail. Continuing to launch 'new and improved' versions every few years is one reason why.
Side note: There is not much originality when it comes to the music producers choose for DR commercials, so I have to give Blue Moon credit for trying something different that also works. Maybe they were planning ahead for the Spanish version?
