January 11, 2012

Review: Stick Stand

Description: A kickstand for phones and tablets
Main Pitch: "Safely holds up your favorite gadgets while freeing up your hands"
Main Offer: $10 for two
Bonus: Two more (just pay P&H)
Producer: Hutton-Miller
Website: www.BuyStickStand.com
Prediction: Unlikely to succeed

Besides the low perceived value of the item (not always a big deal; it certainly wasn't for Strap Perfect), I just don't think the problem is painful enough or common enough among older consumers. That is, younger folks tend to be the heaviest users of smart phones and tablets, and they generally don't buy off TV.

That said, the Kindle application caught my attention, and I also liked the car demos. It's possible those uses could broaden the appeal enough to make something out of this, but it's a long shot.

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