Description: A sealing dome
Main Pitch: "Vacuum seals your own plates, platters, carving boards, bowls & more"
Main Offer: $19.95 for one
Bonus: Perfect Party Platter/Cake Stand, Press Dome Jr. (just pay processing)
Starring: Erin Murphy (Tabitha from Bewitched)
Marketer: United Home Technologies
Website: www.PressDome.com
Prediction: Unlikely to succeed
Let me start out by saying that Tabitha was my favorite character on Bewitched when I watched the re-runs as a kid. I loved how she had to use her finger to do the 'nose twitch' trick. So cute! Now she is grown, has six kids (a trick in itself) and is starring in this commercial, which is fine except for the product it features. The problem is that every variant of the Debbie Meyer Green Bag pitch has been tried with few successes to show for it.
There's also a credibility issue here. No matter how loud they make that sucking sound, it's just not believable that this thing could create an airtight seal. About the only benefit that resonated for me was keeping a hot meal warm, but that isn't enough to build a campaign around.
