January 10, 2012

Review: Hard Cuts Easy

Description: A tile and glass cutting tool
Main Pitch: "The best tile and glass cutter you'll ever own"
Main Offer: $10 for one
Bonus: 2nd one (just pay processing)
Starring: Anthony Sullivan
Marketer: Telebrands
Producer: Sullivan Productions
Website: www.HardCutsEasy.com
Prediction: Unlikely to succeed

I saw this item pitched live years ago at a home show, and I really liked the demos. Then I thought long and hard about how to build a rationale for the mass market and came up blank. The average Joe just doesn't cut tile or glass that often. That makes this a specialty tool, and those are hard to make work on DRTV.

As for the commercial, there's a lot to like. Sully keeps it true to the original pitch, and I liked the touch of having the proverbial 'little old lady' do the squeeze demo.

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