January 09, 2012

Review: My Lil' Piemaker

Description: A silicone pie pan
Main Pitch: "The fast, easy way to make and bake delicious mini-pies"
Main Offer: $14.95 for one pan with spatula, riser, pie cutter and recipe guide
Bonus: 2nd pan (just pay P&H)
Marketer: Global TV
Producer: The Schwartz Group
Website: www.MyLilPiemaker.com
Prediction: On the fence

This strikes me as another product you didn't know you needed, which is to say it is probably a solution in search of a problem. However, it's fun and different and has a unique twist in the "pop up" feature. Sometimes that combination works in this category. How else to explain the success of Global/Allstar's Big Top Cupcake or Telebrands' Bake Pops?

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