January 09, 2012

Review: Titanic Heart Necklace

Description: A heart-shaped pendant
Main Pitch: "100th anniversary collector's edition necklace ... features authentic coal recovered from the doomed luxury liner"
Main Offer: $19.95 for one
Bonus: Matching earrings for $10 more
Marketer: National Express
Website: www.TheTitanicNecklace.com
Prediction: Unlikely to succeed

I can think of only two jewelry items that ever went anywhere on short-form DRTV. One was IdeaVillage's Prayer Cross, an outlier that had miraculous "wow factor" (note the choice of words) and hit the religious angle just right (Christian, not just Catholic). The other was Telebrands' Royal Ring, which capitalized on a favorite fairytale and hit the timing just right.

This item has neither going for it. One could argue the re-release of the movie could give them a pop in awareness, but that's a tough thing to bank on. Otherwise, I don't think people care enough about this 100th anniversary to get off the couch and order something commemorating it.


  1. I think it's an ironic product.
    The coal has made it here because the Titanic didn't, but had the Titanic made it the coal likely wouldn't have.

  2. I regretted my purchase as soon as I took it out of the pouch. It looks cheap. With shipping, I spent nearly $30 for somethng that looks like I bought it at a dollar store. That's a pretty raw deal. I will definitely return it. This opinion is coming from someone whose purchase was based on a strong sentiment of 40 years; the 100th anniversary is sort of big deal to me. The excitement of having a tiny piece of coal was dashed when I saw that it looked like a black button in cheap glass (through which I can see the adhesive that binds it to the cheap metal backing).