Description: A heart-shaped pendant
Main Pitch: "100th anniversary collector's edition necklace ... features authentic coal recovered from the doomed luxury liner"
Main Offer: $19.95 for one
Bonus: Matching earrings for $10 more
Marketer: National Express
Website: www.TheTitanicNecklace.com
Prediction: Unlikely to succeed
I can think of only two jewelry items that ever went anywhere on short-form DRTV. One was IdeaVillage's Prayer Cross, an outlier that had miraculous "wow factor" (note the choice of words) and hit the religious angle just right (Christian, not just Catholic). The other was Telebrands' Royal Ring, which capitalized on a favorite fairytale and hit the timing just right.
This item has neither going for it. One could argue the re-release of the movie could give them a pop in awareness, but that's a tough thing to bank on. Otherwise, I don't think people care enough about this 100th anniversary to get off the couch and order something commemorating it.
