Description: A replica of Lady Di's engagement ring
Main Pitch: "Celebrate the royal engagement with this timeless heirloom ring"
Main Offer: $39.90 for one
Includes: Velveteen box, certificate of authenticity
Marketer: Telebrands
Website: www.RoyalRing.com
Prediction: ?
This is not my area of expertise, but I see a lot to like here. Hits like the Obama coin proved DRTV marketers can capitalize on the public's momentary passion for certain figures.
I guess success or failure really depends on how excited the American public is about these events in England. Lady Di certainly made anglophiles of a lot of people. Perhaps her son and her ring have the same power, which would create an interesting play on the words "halo effect."
