Description: A spandex cleavage cover
Main Pitch: "Covers your cleavage with a touch of class"
Main Offer: $14.99 for two (solid black, black lace)
Bonus: Two more (solid white, white lace), just pay processing
Marketer: IdeaVillage/Miss Oops
Producer: Concepts TV
Prediction: Unlikely to succeed
This idea is obviously a winner, but I don't think this product is different enough from Ontel's Cami Secret to work on DRTV. The problem it solves is essentially the same, and the argument made against camisoles (they "ride up and add unwanted inches") doesn't ring true given their popularity.
In many ways, DRTV success is all about timing, and the timing for this one is wrong. In a few years, though, it could be a big hit.
On a side note, I do love the original name Miss Oops gave this product: Boob Tube. Now that's clever!