December 09, 2010

Review: Strap Magic

Description: A non-slip accessory for straps
Main Pitch: "The ultimate solution to stop purse straps from slipping down your shoulder"
Main Offer: $10 for three (black, brown and red)
Bonus: Three more (tan, ivory and navy), just pay P&H
Marketer: Ontel
Producer: Blue Moon Studios
Prediction: Unlikely to succeed

When I first saw this type of product on QVC, I loved the idea. Then I did some market research and learned many women don't view 'slipping straps' as a pressing problem. At least not one worth "calling now" to solve. It will be interesting to see if the research was right.

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