December 15, 2010

Review: Clever Cupcakes

Description: Silicone baking cups
Main Pitch: "The fast, easy way to make perfectly shaped, gourmet cupcakes at home"
Main Offer: $10 for a 12-piece set with recipe guide
Bonus: 2nd set, just pay P&H, plus free decorating kit
Marketer: National Express
Prediction: Unlikely to succeed

Fun baking items that don't solve a strong problem have a terrible track record on DRTV. The only exception I can think of is Allstar's Big Top Cupcake, and that was a super-cool product with strong "kid appeal." Another category that has been terrible on DRTV is silicone bakeware. That means this is a "double whammy" product that is highly unlikely to succeed.

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